In this week’s “Best of the Music Business Web”, we take a look at ways to monetize your music, how to save money at music conferences, music sales numbers fueled by the Grammy Awards and Whitney Houston’s untimely death, and other articles that the DIY musician might find helpful.
3 Ways to Monetize Music Using Networks and Communities – Hypebot’s Clyde Smith presents three strategies independent musicians can use to make money online with their music and music videos. Check it out to see if you can implement any of his suggestions into your digital strategy. Source: Hypebot
How to Save Money at Music Conferences – In another great Hypebot article, Dave Cool of Bandzoogle presents 7 no-nonsense ways to save money for the upcoming music conference season. If you’re planning on going to SXSW or ASCAP’s I Create Music Expo, make sure to check out his tips. Source: Hypebot
Direct-to-Fan Marketing and Sales: Is It Effective? – Topspin Media’s Ian Rogers wrote a persuasive blog post addressing the accusation that direct-to-consumer marketing and commerce is a “rich band’s game.” While some think that only big artists can benefit from the platform, he argues that “it’s an important part of *every* artist’s revenue mix.” Source: Topspin
Adele Sees Big Sales Jump After Grammy Awards – Sales of Adele’s “21” came in at 237,000 units (up 95% from the previous week) and sits atop the Billboard Top 200 for the 20th week, partially due to post-Grammy buzz. Her debut album “19” also got a 103% bump. Her works are among the 20 Grammy-related titles in the Top 50. Source: Billboard.biz
Whitney Houston Re-enters Top 10 Singles List – Due to her unfortunate and untimely death, Whitney Houston’s hit single “I Will Always Love You” charted in the Hot 100’s at Number 7 this week. Two other single, “I Wanna Dance With Somebody (Who Loves Me)” and “Greatest Love of All” charted at 35 and 41, respectively. Coincidently, Adele just tied Houston’s Top 200 #1 Streak Record with 20 consecutive weeks atop the chart. Source: Billboard.biz
Is Headliner.fm Worth Paying For? – Brian Hazard wrote an insightful article over at MusicThinkTank evaluating whether or not the digital promotion platform Headliner.fm is worth paying for. In the article “What Artists Should Know About Headliner.fm,” Hazard (who’s a working musician) chronicles his use of the tool. It’s great reading for the DIY musician or band manager considering using the site to get some buzz. Source: Music Think Tank
John Mayer Uses Tumblr to Tease New Song – John Mayer just used Tumblr to give fans a snippet “Shadow Days,” the first single from his forthcoming album, Born and Raised. It’s a great example of simple and effective use of a digital platform to build buzz. Source: Rolling Stone
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